About The Alt Hub
The Alt Hub – The Heart of Manchester’s Alternative Fashion Scene
Welcome to The Alt Hub, the online home of Punk’d Image Ltd – Manchester’s leading destination for alternative style since 1996.
Born inside the legendary walls of Afflecks Palace, The Alt Hub evolved from the iconic Punk’d Image store — a name trusted by generations of punks, goths, emos, and free spirits for nearly three decades. While Punk’d Image remains our physical store on the 2nd floor of Afflecks, The Alt Hub brings that same rebellious energy online, connecting alternative communities across the UK and beyond.
At The Alt Hub, we believe individuality isn’t a trend — it’s a lifestyle. Our mission is simple: to make alternative fashion accessible, authentic, and affordable. Whether your style leans punk, goth, emo, grunge, metal, or streetwear, you’ll find something that reflects who you are — not what the world tells you to be.
We stock a diverse range of independent and cult brands, alongside our own in-house designs under the Punk’d Image and Hell Girl labels. From statement tees, distressed denim, and mesh layers to studded belts, chokers, and platform boots, every item is curated to celebrate Manchester’s bold creative scene and the people who live it.
But The Alt Hub isn’t just a store — it’s a space for self-expression. Our small, passionate team knows what alternative culture means because we live it. We’ve dressed gig-goers, tattoo artists, students, and style rebels who simply refuse to blend in. We pride ourselves on honest advice, a friendly atmosphere, and genuine enthusiasm for what we sell.
So whether you visit us in person at Punk’d Image, 2nd Floor, Afflecks Palace, or shop online at www.thealthub.co.uk, you’re supporting a proudly independent Manchester business that’s kept the alt spirit alive through every era — from 90s punk to Gen Z emo revival.
Join The Alt Hub community. Discover new collections, find your people, and wear what you believe in.
Introducing
Our Story
Manchester’s Original Alt-Fashion Sanctuary
Since 1996, Punk’d Image and its sister brand The Alt Hub have been dressing the real misfits – not the posers. From punk to goth, emo to grunge, and every subculture in between, we’ve built a cult-status brand grounded in authenticity, attitude, and community.
Operating from the heart of Afflecks Palace, Manchester, we’re a destination for those who live outside the algorithm. Every piece we stock is hand-picked — no filler, no compromises. This isn’t fast fashion. It’s slow, deliberate, and unapologetically alternative.
“This isn’t just fashion. It’s a culture. It’s a community.”
From iconic brands to exclusive own-label drops, we bring together the loudest looks for the people who live and breathe the scene. Whether you shop in-store or online, you’re not just buying clothes — you’re joining a tribe.
Alt Fashion. Cult Status. No Compromises.
What We offer
We deliver raw, real fashion with no fluff — just the good stuff.
Curated Collections
Shop handpicked threads, accessories, and merch from trusted indie and scene brands.
Built for the Underground
Rooted in passion, not profit. Every item reflects the energy of the subcultures we serve.
Fast, Fair & Transparent
No inflated prices. When you see “Ships in 10–14 Days” it’s real—no guesswork.
Community-Driven Vibes
We live it, and we back the artists, bands, and creatives doing it.
Who We Dress
Our customers are gig-goers, artists, outcasts, ravers, emo heartbreakers, and punk poets.
They’ve been with us since the MySpace days — and they’re still here.
“The Alt Hub isn’t just clothing, it’s culture.”
